Thursday, July 17, 2008

Another Best Sports Commercial



This one might take the cake.

Seemingly, Guy Ritchie is the world's most famous ad director, because that's all he really does these days.

Nike tapped Ritchie to do this ad (they are essentially a series, but the several different parts make up the whole), a first-person account of the highlights when one makes an astronomical rise in the land of European Soccer. In addition to several famous footballers (Ronaldinho, Cristiano Ronaldo, Wayne Rooney, Rafa Marquez, etc.) and one famous coach (Arsenal's Arsene Wenger), by watching this commercial, you get to experience the highs and lows of America's least favorite sport.

A couple of things I like are Cesc Fabregas kissing the viewer, the double thumbs-up at the pool party, the fact that the main character is Dutch, and of course the cyclical nature of the ad in it's entirety.

This commercial is so fucking cool it warrants more than one viewing.

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