No, YOU have a problem!
Sorry. Anyways, I'm stepping in for Lattimer on this one. A couple of days ago, ESPN had the following poll:

You know who I'm voting for? NONE OF THE ABOVE!
There's no reason we should be confined to only whoever we get spoonfed. We should be able to choose whoever we want to be the "face" of our favorite sports. But for the purposes of today, let's confine it to fictional characters. We all know that Roy Hobbs is the face of all things awesome in sports, so we'll take him off the board.
My selection? Snake from Escape from L.A. as the face of basketball? What? You don't remember?
That's right. Snake balls out in the LA Coliseum. The pressure's on, and he drains shots. He's as cold as ice dropping them in from 90 feet. And with no depth perception! So there. Fictional character that should be "the face" of a sport.